Case Study • Domestic Staffing
Apna Maid Agency: Building the Digital Front Door for a 10,000-Family Trusted Brand
A 4.9 star, seven year old agency finally got a digital presence that matched its reputation, built around verification proof and area specific service pages.
Apna Maid Agency, founded 2019 by Kiran Marak
Domestic staffing: maids, cooks, nannies, elder care, deep cleaning
Mumbai (40+ localities including Andheri, Bandra, Powai, Thane, Navi Mumbai)
10,000+
Families served
4.9
Average client rating
40+
Localities covered
8-9X
Lead growth
The Brief
Apna Maid Agency had already built something rare in this industry: a genuine 4.9 star reputation and 10,000+ served families over seven years, on the strength of rigorous police and Aadhaar verification and a real free replacement guarantee. What it did not have was a digital presence that matched that trust.
What We Did
We built a website structured around what families actually worry about before hiring someone into their home: verification proof, transparent 24-48 hour placement timelines, and area specific service pages so a search for "maid service Chembur" or "nanny Powai" lands on a page speaking directly to that neighbourhood rather than a generic city wide pitch.
The Result
Paired with targeted Google Ads on hyperlocal, high intent keywords, Apna Maid Agency is part of the portfolio of Mumbai maid agencies we manage that has seen leads grow 8-9X, going from 1-2 enquiries a day to 10-12 a day, putting a seven year old, reputation built agency on equal visibility footing with funded platforms like Urban Company and BookMyBai.
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