Case Study • Domestic Staffing
Apna Maid Service: 12 Years of Trust, Rebuilt for the Search Era
Twelve years of on ground reputation translated into a fast, mobile first website and search visibility that competes with funded platforms.
Apna Maid Service
Domestic staffing: maids, cooks, nannies, caregivers
Mumbai
12+
Years in business
10,000+
Families served
8-9X
Lead growth
10-12
Leads per day
The Brief
With 12+ years of on ground experience and 10,000+ families served, Apna Maid Service's biggest asset was longevity. Longevity alone does not win a Google search in 2026.
What We Did
We rebuilt their website to be fast, mobile first, and structured around the trust signals that actually move a decision: verification, replacement policy, and real turnaround time. Google Ads were targeted at high intent local searches rather than broad category terms.
The Result
Since going live with the new site and targeted Google Ads, Apna Maid Service is part of the group of Mumbai maid agencies we manage that has grown daily leads by 8-9X, from 1-2 a day to 10-12 a day, while competing for visibility against much larger, VC backed platforms in the same category.
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